After Instagram, now YouTube will also help small businesses establish their online presence. The online video sharing platform revealed about their video action campaign to boost conversions.
Google wants to monetize YouTube platform for sellers by offering new direct response tools that will make videos easier for shopping, help advertisers in understanding attributions, and use automation to boost conversions.
YouTube revealed that they would support the businesses in establishing a robust eCommerce presence. They are already testing a different way of creating an actionable video ad that would make shopping easy for the viewers. This will be done by accompanying ad along with a product imagery that can be browsed to promote the next purchase.
The Director of Product Management for YouTube Ads, Nicky Rettke said that, as the businesses are reopening after the pandemic, they are being offered a chance to use video to boost their offline and online actions on YouTube. About 70% of people say that they have purchased a product after seeing it on YouTube, Retke said.
Along with this, YouTube has also revealed about video action campaign to boost better conversions through their platform. It will play video ads automatically that drive action to the YouTube home feed, Google video partners, and watch pages; in just a single campaign.
YouTube is included in Google Ads attribution reports, which helps in providing a clear vision on how one could allocate their budget to enhance the impact on YouTube, shopping, and search campaigns.
Google is making an important change that will help the physical store owners to connect with customers online by creating a virtual inventory. The pilot will be tested on the Google Shopping platform. The stores will be able to create their virtual inventory and connect to the customers online.
This is indeed a significant step taken as this will help the small and medium businesses familiarize to changes in shopping behavior of the customers easily.